When you buy an Apple device or any high-end electronic device, it is an investment you make. Unforeseen accidents are a part of life but when you pick a repair center to fix damage from those accidents, it is essential you pick one that is equipped with the right tools, expertise, uses only original replacement parts, and has an ESD protected area.

CelMetro understands the importance of these factors for the protection of your device from any additional harm during repair and that’s why we have a dedicated area that is ESD protected and we only use that for all repairs.

What is an ESD protected area?

ESD stands for electrostatic discharge. In Hollywood movies like the ‘War of the Worlds’ and ‘Pacific Rim’, it is shown what this can potentially do in damage when it destroys all electronic devices within a radius of few kilometers – this is essential for someone absolutely clueless of the concept.

As the name suggests, an ESD protected area is one where all surfaces, objects, and individuals are kept at the same electronic potential. This is achieved by grounding all conductors, installation of ESD-protected insulators, and the use of an ionizer to neutralize process essential insulators.

Why is it critical?

Electrostatic discharge can damage an electronic device by adversely impacting productivity, quality, and product reliability. Even if the damage is not apparent immediately, the device in some cases would run slow or the lifespan would decrease. So, saving a hundred dirhams or so may eventually prove a lot costlier later. Therefore, choose wisely the next time your Apple iPhone, iPad, Mac, or any other device needs repair.